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In the context of the marketing communications process, which of the following products is most likely to be promoted by targeting individuals?
IQ
Stands for Intelligence Quotient, a measure of a person's cognitive abilities in relation to their age group.
Stereotype Vulnerability
The risk of confirming negative stereotypes about one's social group, which can affect performance and outcomes.
Claude Steele
An American social psychologist known for his work on stereotype threat and its impact on the performance of individuals in various social contexts.
Stereotype Vulnerability
The experience of anxiety or concern in a situation where a person has the potential to confirm a negative stereotype about their social group.
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