The _____ Model Addresses the Differences in the Way Consumers

question 106

Multiple Choice

The _____ model addresses the differences in the way consumers process and respond to persuasive advertising messages.

• A)elaboration likelihood
• B)five Ws
• C)AIDA
• D)information processing
• E)cognitive response

---

Definitions:

Chelicerae

Paired appendages near the mouth of arachnids, such as spiders and scorpions, used for feeding.

Spiders

Arachnids characterized by eight legs, chelicerae with fangs that inject venom, and the ability to produce silk, often used to make webs for catching prey.

Subduing Prey

The act of overpowering or bringing under control an organism intended as food by a predator.

Mandibles

Jaw or jawbone, specifically the lower jaws in vertebrates, but in arthropods, they refer to either of a pair of mouthparts used for biting and chewing.