The _____ Is a Document That the Agency's Creative Department

question 115

Multiple Choice

The _____ is a document that the agency's creative department uses to guide the development of advertising ideas and concepts.

• A)tagline brief
• B)product data sheet
• C)creative brief
• D)copywriter collateral
• E)marketing plan

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Definitions:

Sociologists

Scientists who study human societies, covering a broad range of topics from social behavior, culture, to institutions and their development.

Sample

Any subset of units from a population that a researcher studies.

Population

A relatively large collection of people (or other unit) that a researcher studies and about which generalizations are made.

Proportions

A mathematical or statistical relationship between quantities or amounts.