Which of the Following Is Most Suitable for Reaching a Large

question 42

Multiple Choice

Which of the following is most suitable for reaching a large consumer market segment with a broad class of buyers?

• A)e-mail marketing
• B)personal selling
• C)magazine advertising
• D)targeted direct-mail advertising
• E)buzz marketing

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Definitions:

Carl Rogers

An influential American psychologist who founded the humanistic approach to psychology, emphasizing the importance of free will, self-actualization, and empathy in personal development.

Abraham Maslow

A psychologist known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs.

Cognitive Psychology

A branch of psychology focused on the study of mental processes such as perception, memory, thought, and problem-solving.

Mental Processes

The internal, covert activities of the mind, such as thinking, feeling, and problem-solving, that are not directly observable.