Which of the Following Response Hierarchy Models Depicts Consumers Going

question 89

Multiple Choice

Which of the following response hierarchy models depicts consumers going through the stages of attention, presentation, comprehension, yielding, retention, and behavior?

• A)the AIDA model
• B)the hierarchy of effects model
• C)the innovation adoption model
• D)the information processing model
• E)the integrated information response model

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Definitions:

Transfer of Accounts Receivable

The process of selling or assigning the right to collect on outstanding invoices to another party.

Transferee

An individual or entity that receives the transfer of assets, rights, or interests from another party.

Transferor

The entity or person that transfers assets, obligations, or rights to another party.

Allowance Method

An accounting technique that estimates and deducts accounts receivable that are not expected to be collected to better represent net realizable values.