In the _____ Hierarchy, a Consumer Engages in Passive Learning

question 101

Multiple Choice

In the _____ hierarchy, a consumer engages in passive learning and random information catching rather than active information seeking.

• A)standard learning
• B)low-involvement
• C)dissonance/attribution
• D)habit formation
• E)information processing

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Definitions:

Social Listening

The practice of monitoring social media channels for mentions of a brand, competitors, product, or any relevant conversations to gain insights and engage with consumers.

Social Media Marketing

The practice of promoting products, services, or brands through social media platforms to engage with a target audience.

Web Crawler

A software program that automatically navigates the internet by following links between web pages to collect information or index web content.

Social Media Monitoring

The process of tracking, analyzing, and responding to content and conversations on social media platforms to gain insights or manage a brand's reputation.