Which of the Following Differentiates a Functional Consequence from a Psychosocial

question 17

Multiple Choice

Which of the following differentiates a functional consequence from a psychosocial consequence?

• A)Functional consequences are concrete outcomes of a product, whereas psychosocial consequences are abstract outcomes.
• B)Psychosocial consequences are directly experienced by a customer, whereas functional consequences are not.
• C)Functional consequences are intangible, whereas psychosocial consequences are tangible outcomes.
• D)Psychosocial consequences are bundles of product attributes, whereas functional consequences are bundles of service attributes.
• E)Functional consequences deal with how a product makes you feel, whereas psychosocial consequences deal with tangible, concrete outcomes.

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Definitions:

The Social Network

A film directed by David Fincher that depicts the founding of the social networking website Facebook and the resulting lawsuits.

Promotion

Marketing strategies aimed at increasing the visibility, sales, and market share of a product or service.

Nonpersonal Selling

Consists of advertising, sales promotion, direct marketing, and public relations.

Advertising

Paid nonpersonal communication usually targeted at large numbers of potential buyers.