Which of the Following Is the First Stage of the Consumer

question 102

Multiple Choice

Which of the following is the first stage of the consumer decision-making process?

• A)problem recognition
• B)internal search
• C)external search
• D)selective exposure
• E)selective retention

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Definitions:

Semantic Priming

A psychological effect in which the understanding or processing of a word is influenced by a prior exposure to a semantically related word or concept.

Episodic Memory

Memory for specific events and experiences.

Automatization

The process by which a skill becomes automatic with practice, requiring less conscious thought and effort to perform.

Spreading Activation

A mechanism within associative networks that explains how information is retrieved in the brain, where thinking about one concept activates related concepts.