When Positioning by Product Class, Marketers Only Position Against Brands

question 98

True/False

When positioning by product class, marketers only position against brands, and not against other product categories.

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Definitions:

Checkout Counter

A designated area in a retail store where customers pay for their goods.

Store Entrance

The main access point for customers to enter a retail establishment, often designed to attract attention and encourage entry.

Advertising Appeal

The approach used to attract the attention of consumers and persuade them to purchase a product or service, often appealing to emotions or desires.

Hydrogen-Powered Automobiles

Vehicles that use hydrogen fuel cells to power an electric motor, producing only water vapor as an emission.