Yummy Soups Positioned Itself as Better Tasting and More Appropriate

question 48

Multiple Choice

Yummy Soups positioned itself as better tasting and more appropriate to the adult palate to gain an advantage over Magic Soups, another packaged soup manufacturer.In the given scenario, which of the following positioning strategies has Yummy Soups used?

• A)demographics
• B)cultural symbols
• C)competitor
• D)price
• E)product class

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Definitions:

Ford Took Office

refers to when Gerald Ford became the 38th President of the United States, assuming office on August 9, 1974, following the resignation of Richard Nixon.

Impeached

The process by which a high-ranking public official is charged with misconduct or crimes, leading to a trial and, potentially, removal from office.

Vice President

The second-highest executive officer in the government of the United States, or in the administrative structure of other countries, elected simultaneously with the president and ready to assume the presidency in case of death, resignation, or removal of the president.

Stagflation

A combination of stagnant economic growth and high inflation present during the 1970s.