Directing a Company's Efforts Toward One or More Groups of Customers

question 6

Multiple Choice

Directing a company's efforts toward one or more groups of customers who share common needs is known as

• A)cross-merchandising.
• B)competitor indexing.
• C)mass customization.
• D)target marketing.
• E)cross-branding.

---

Definitions:

Low-value

Refers to items or services perceived as having a lower worth or importance, often associated with lower prices or quality.

Selling Price

The amount of money charged for a product or service; the price at which an item is sold to the public.

Less Aggressively

A comparative manner of acting or proceeding with less force, intensity, or assertiveness than before or than others.

Oral Auction

A public sale in which goods or property are sold to the highest bidder through spoken bids.