The 80-20 Rule States That

question 1

Multiple Choice

The 80-20 rule states that

• A)around 80 percent of a company's sales comes from 20 percent of the customers.
• B)only 80 percent of a market can be segmented.
• C)market segmentation works well only 80 percent of the time, unlike market assimilation which works 20 percent of the time.
• D)only about 80 percent of the people remember the company's positioning of a product while the remaining 20 percent create their own positioning for a particular product.
• E)about 80 percent of corporations do not understand the actual meaning of the term "market segmentation."

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Definitions:

Dentate Gyrus

A part of the hippocampus in the brain involved in the formation of new memories and one of the few regions where neurogenesis (the growth of new neurons) occurs.

Neurogenesis

The process by which new neurons are formed in the brain.

Hippocampus

A major component of the brain in humans and other vertebrates, associated with memory formation and spatial navigation.

Prefrontal Cortex

A region at the front of the brain associated with complex behaviors such as decision making, planning, and moderating social behavior.