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The consumer socialization process:
Expected Cell Count
In statistics, especially contingency table analysis or chi-square tests, it refers to the number of observations expected in a cell of a table assuming the null hypothesis is true.
Test Statistic
A standardized value used in statistical hypothesis testing to compare observed data with what is expected under the null hypothesis.
Null Hypothesis
In statistics, the null hypothesis is a general statement or default position that there is no difference or effect within a particular set of observations or experiments.
Atlantic Region
A geographical area adjacent to the Atlantic Ocean, often referring to the eastern parts of countries or specific areas within continents that are near the Atlantic.
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