_____ Is a Preference for a Particular Brand That Results

question 33

Multiple Choice

_____ is a preference for a particular brand that results in its repeated purchase.

• A)Brand extension
• B)Brand stretching
• C)Brand spin-off
• D)Brand loyalty
• E)Brand equity

Understand the diversity of survey types and the necessity of choosing or developing the appropriate survey for research objectives.

Recognize the importance of establishing reliability and validity for all survey tools, regardless of modifications.

Grasp the essential components of a clear and effective survey introduction.

Appreciate the ethical considerations in scheduling and conducting research to respect participants' convenience.

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Definitions:

Social Structure

The ordered and persisting relationships among the positions in a social system.

Life Stage

A period in an individual's life characterized by specific developmental tasks, roles, or expectations, such as childhood, adolescence, adulthood, and old age.

Socialization Perspectives

Theories and viewpoints on how individuals learn to become functioning members of society through internalizing norms, values, and roles.

Outcome

The result or effect of an action, decision, or situation.