The Process of Assimilating Mass-Media Advertisements with Other Promotional Elements

question 33

Multiple Choice

The process of assimilating mass-media advertisements with other promotional elements such as direct marketing, public relations, and sales promotion is known as

• A)media fragmentation.
• B)micromarketing.
• C)integrated marketing communications.
• D)social media.
• E)digital advertising

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Definitions:

Television Shows

Serialized content produced for broadcast on television, including dramas, comedies, news programs, and reality shows.

Photos App

A digital photo management application provided by Microsoft for Windows, used for organizing, editing, and sharing photos.

Albums

Collections of music tracks or photos grouped together under a specific theme or category, organized for ease of access and management.

Built-In Search Feature

A built-in search feature is an integrated tool within software or websites that allows users to type queries to find specific information or items quickly.