Advertising Done for the Purpose of Building Store Traffic and Encouraging

question 34

Multiple Choice

Advertising done for the purpose of building store traffic and encouraging consumers to make a purchase takes the form of _____ advertising.

• A)trade
• B)facultative
• C)professional
• D)direct-action
• E)B2B

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Definitions:

Bearer Paper

A type of negotiable instrument that is not registered to a specific owner, allowing the holder or bearer of the document to claim the value of the instrument.

Order Paper

A document in legislative bodies listing the order in which bills will be debated or considered.

Promissory Note

A written, legally binding document in which one party promises to pay another a defined sum of money at a specified time or upon demand.

Certificate of Deposit

A time deposit financial product offered by banks to individuals that pays interest and returns the principal after a fixed period.