Which of the Following Best Defines Integrated Marketing Communications

question 99

Multiple Choice

Which of the following best defines integrated marketing communications?

• A)It is a term used in cause marketing that speaks about the degree of control customers hold over the cause they choose to support.
• B)It involves coordinating the various promotional elements and other marketing activities that interact with a firm's customers.
• C)It is software that gathers and analyzes information about customer interactions with all the employees of a company.
• D)It is a collection of informational resources that describes a company's products and services and assists in marketing the same.
• E)It involves dividing the customers into similar subgroups based on media usage, demographics, psychographics, and product usage.

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Definitions:

Endocrine System

The endocrine system is a collection of glands that produce hormones regulating metabolism, growth and development, tissue function, sexual function, reproduction, sleep, and mood, among other things.

Coordinating

The process of organizing and aligning activities or elements to work together effectively towards a goal or function.

Regulating

The act of controlling or maintaining a specific function or process within a system.

Epidermis

The outermost layer of skin in vertebrates; it serves as a protective barrier against environmental factors.