Gillette Had a Worldwide Advertising Campaign for Its Sensor Razors

question 58

Multiple Choice

Gillette had a worldwide advertising campaign for its Sensor razors using an ad campaign theme of "Gillette--the best a man can get." Some of the ads featured sports stars from the host country rather than using only one sports star in all of the ads. This is an example of a(n) :

• A)localized advertising approach
• B)application of the "think global,act regionally" approach to international advertising
• C)totally global or standardized approach
• D)totally customized approach
• E)ethnocentric approach to advertising

Understand the reciprocal relationship between individuals and their environments as posited in person-environment psychology.

Explain the relationship between person-environment fit and job satisfaction.

Understand how a person’s Holland code or type can predict their engagement in counseling and career decision-making.

Know how to identify Holland codes based on a person's job preferences and self-concept.

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Definitions:

Short Intervals

Brief durations or periods of time, often used in the context of scheduling or measuring moments between events.

Token Economy

A behavior modification system based on the systematic reinforcement of target behavior through tokens that can be exchanged for desired items or privileges.

Positive Reinforcement

A behavioral strategy involving the addition of a rewarding stimulus following a desired behavior, thereby increasing the likelihood of that behavior being repeated.

Negative Reinforcement

The strengthening of a response by the removal of an aversive stimulus.