Which of the Following Is True of Integrated Marketing Communication

question 15

Multiple Choice

Which of the following is true of integrated marketing communication?

• A)It does not include sales promotion.
• B)It calls for a "big picture" approach to promotional activities.
• C)It segregates and highlights various independent promotional activities.
• D)It is also typically referred to as mobile marketing.
• E)It relies on mass-media advertising.

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Definitions:

Hate Crime

A criminal act motivated by bias or prejudice against a particular group characterized by race, religion, sexual orientation, or other defining attributes.

Swastikas

An ancient symbol used in various cultures, most notoriously appropriated by the Nazi Party as a symbol of Aryan identity and German nationalist pride.

Vandalized

Deliberately destroying or damaging property in an act of defacement or malicious mischief.

Religiously Unaffiliated

Individuals who do not identify with any organized religion, sometimes referred to as "nones".