Which of the Following Features of Direct-Response Advertising Differentiates It

question 1

Multiple Choice

Which of the following features of direct-response advertising differentiates it from other forms of advertising?

• A)It provides for immediate feedback from the message recipient.
• B)It makes use of only magazines as a primary medium of advertising.
• C)It is a form of nonpersonal mass-media communication.
• D)It is most widely used because of its pervasiveness.
• E)It is a paid form of mass-media communication.

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James D. Thompson

A scholar known for his contributions to organization theory, especially his work on organizations as systems.

Long-Linked

A description of processes in an organization where tasks and activities are sequentially dependent on each other, creating a chain of production or service delivery.

Research And Development

A set of activities undertaken by businesses or organizations to innovate and introduce new products or services, or to improve existing ones.