A to Z, a Supermarket in New Jersey, Placed a Weekly

question 60

Multiple Choice

A to Z, a supermarket in New Jersey, placed a weekly advertisement in the local newspapers.The advertisement stated that A to Z would provide its customers all vegetables at a flat rate of $5 from Monday to Wednesday between 1 p.m.and 3 p.m.at select locations in the state.A to Z most likely used

• A)national advertising.
• B)trade advertising.
• C)retail advertising.
• D)primary-demand advertising.
• E)direct-response advertising.

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Definitions:

TAT

Thematic Apperception Test, a projective psychological test used to reveal a person's social drives or needs by their interpretation of ambiguous images.

Locus of Control

is a psychological concept that refers to individuals’ belief in their ability to control events affecting them, classified as either internal (belief in personal control) or external (belief that external forces dominate).

External

Relating to, situated on, or coming from outside a particular place or entity.

Achievement Motivation

The drive or urge to attain a goal or a standard of excellence, often related to the persistence and effort people put into tasks to meet personal and societal criteria of success.