Juan Goes to a Large Electronics Retailer to Get Information

question 59

Multiple Choice

Juan goes to a large electronics retailer to get information on an upcoming television purchase.He discusses his purchase with a retail salesperson who is not under the direct control of the television manufacturer.Which of the four basic categories of touch points does the retail salesperson represent?

• A)company-created touch point
• B)planned touch point
• C)intrinsic touch point
• D)unexpected touch point
• E)customer-initiated touch point

---

Definitions:

Effect Size

A statistical measure that indicates the strength of the difference or relationship between two variables in a numerical scale.

External Financing

Funds that a company secures from outside sources, such as loans, lines of credit, or the sale of equity, to support its operations and growth.

Financing Need

Refers to the amount of funding required by an entity to carry out its operations, investments, or to cover its expenses.

Equity

The ownership interest in a company, represented by the shares held by investors.