Joy Calls a Mobile Phone Store to Inquire About a New

question 112

Multiple Choice

Joy calls a mobile phone store to inquire about a new phone available in the market.The customer service operator sends her an e-mail with the product details along with other specifications Joy requested.Which of the following types of touch points is illustrated in this scenario?

• A)company-created touch point
• B)intrinsic touch point
• C)extrinsic touch point
• D)unexpected touch point
• E)customer-initiated touch point

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Definitions:

Perfect Competitor

A theoretical market structure where many firms sell identical products, entry and exit are easy, and no single buyer or seller can influence market price.

Marginal Product

The increase in output resulting from a one-unit increase in the amount of a single input, holding all other inputs constant.

Wage Rate

The fixed amount of compensation or payment made to an employee by an employer in return for work performed, typically expressed on an hourly, daily, or piecework basis.

Variable Inputs

Resources used in production that vary with the level of output, such as raw materials and labor hours.