Which of the Following Is True of the Final Stage

question 27

Multiple Choice

Which of the following is true of the final stage of the integrated marketing communications (IMC) planning process?

• A)It involves deciding the role of each promotional-mix element.
• B)It involves determining the importance of each promotional-mix element.
• C)It involves finding out the coordination between all of the promotional-mix elements.
• D)It involves monitoring, evaluating, and controlling the promotional program.
• E)It involves performing activities to implement the promotional program.

Understand the roles of supervisors, managers, and human resources in dealing with and supporting the disciplinary process.

Understand the basic principles of Maslow's hierarchy of needs and how they apply to motivation in the workplace.

Identify and explain the components of McClelland's theory of needs.

Delineate the differences between intrinsic and extrinsic motivation.

---

Definitions:

Proportion

A comparative relationship between parts of a whole, often expressed as a ratio or fraction.

Parking Permit

A document or card that authorizes a vehicle to be parked in a designated area or parking lot for a period.

Ratio

A quantitative relationship between two numbers showing how many times the first number contains the second.

Proportion

A part, share, or number considered in comparative relation to a whole.