What Is the Next Stage in the IMC Planning Process

question 28

Multiple Choice

What is the next stage in the IMC planning process, once marketing and communication objectives have been set?

• A)budget determination
• B)developing the advertising message
• C)reviewing the marketing plan
• D)recruitment of marketing and promotion personnel
• E)development of the IMC program

Distinguish between organizational, product, and litigation crises.

Understand the stages and focus areas of crisis communication.

Recognize the strategies organizations use in responding to crises, including apology and compensation.

Assess the effectiveness of crisis plans through postcrisis review.

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Definitions:

Office Furniture Maker

A company or individual specialized in designing and manufacturing furniture for office environments.

Units Produced

A measure of output from a production process, indicating the total number of complete units manufactured during a specific period.

Problematic Merit Pay

Refers to issues and challenges associated with merit pay systems, where salary increases are based on performance, leading to potential biases and unfair evaluations.

Performance Appraisal Process

A systematic evaluation of employee performance over a specific period, aimed at measuring contributions to the organization and identifying areas for growth and development.