Which of the Following Statements Describes Consumers' Feelings About Advertising

question 68

Multiple Choice

Which of the following statements describes consumers' feelings about advertising they perceive to be irritating or distasteful?

• A)Consumers can be offended by the mere fact that certain products are even advertised.
• B)A study of prime time commercials found a strong product class effect with respect to the type of ads consumers perceive as irritating or distasteful.
• C)Consumers tend to dislike ads that exploit consumer anxieties.
• D)Ads using sexual appeals or nudity offend many consumers.
• E)All of the above describe consumers' feeling about ads they perceive to be irritating or distasteful.

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Definitions:

In Vitro Fertilization

A medical procedure where an egg is fertilized by sperm outside the body, in a laboratory.

Fertilized Ovum

A cell formed by the merging of a male sperm cell and a female egg cell, marking the beginning of human development.

Laboratory

A controlled setting from which many of the complex factors of the “real world” have been removed.

Personalities

The combination of characteristics or qualities that form an individual's distinctive character, influencing their behavior and interactions.