A Good Reason for Conducting Research to Determine Public Attitudes

question 22

Multiple Choice

A good reason for conducting research to determine public attitudes is because:

• A)it is a way to determine whether to use status quo pricing
• B)it allows the company to appear to care about its publics
• C)it is similar to and more effective than a SWOT analysis
• D)it serves as an early warning system for identifying potential problems
• E)it can reveal any untapped target markets through demographic evaluations

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