Which of the Following Statements Describes Advertising Targeted to African-Americans

question 56

Multiple Choice

Which of the following statements describes advertising targeted to African-Americans and Hispanics?

• A)For many years,advertisers ignored African-Americans and Hispanics as identifiable subcultures and viable markets.
• B)Over the past two decades,marketing and advertising programs targeted at African-American consumers have decreased.
• C)Advertising has never used stereotypical Hispanics or African-Americans.
• D)Over the past two decades,the number of Hispanics used in advertising has increased significantly.
• E)All of the above statements accurately describe advertising targeted to African-Americans and Hispanics.

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Definitions:

Social Phenomena

Events, behaviors, or patterns that are observable within society and arise from the collective actions of individuals and groups.

Core Concerns

Essential issues or fundamental matters that are of central importance to a situation, problem, or person's well-being.

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Closest Object

The nearest object in space or in a specific area relative to a certain point of reference.