Which of the Following Is the Best Example of Advertising

question 21

Multiple Choice

Which of the following is the best example of advertising puffery?

• A)Lennox's claim that it manufactures the quietest home comfort system you can buy
• B)Harrah's claim that it has group size exhilaration
• C)the claim that Starbucks coffee has exceptional taste
• D)the claim that Sonicare,the sonic toothbrush,can give users whiter teeth in 28 days
• E)All of the above claims are using puffery.

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Definitions:

Performance Goal

Objectives oriented toward demonstrating competence or ability in a specific task.

Self-Efficacy

An individual's belief in their capacity to execute behaviors necessary to produce specific performance attainments.

Need For Achievement

A psychological trait that drives an individual to pursue and attain goals.

Performance Goal

Goals oriented towards demonstrating competence and being judged favorably by others.