Relationship Marketing Requires

question 27

Multiple Choice

Relationship marketing requires:

• A)mutual trust
• B)working toward the same goals
• C)sharing information
• D)cost-effective link between customer and salesperson
• E)all of the above

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Definitions:

Operations

The day-to-day activities required for the ongoing production of goods or services.

Inputs and Outputs

Inputs are the resources (such as labor, raw materials, and energy) used in the production process, while outputs are the products or services generated.

Competitive Strategy

Approaches that a company takes to attract customers, withstand competitive pressures, and strengthen an organization’s market position.

Customer Needs

The wants and requirements expressed by consumers, which guide product development and market strategies.