Under the FTC Program of _____,Novartis Corporation Was Required to Run

question 119

Multiple Choice

Under the FTC program of _____,Novartis Corporation was required to run advertising informing consumers that it could not substantiate its claim that Doan's pills were superior to other over-the-counter analgesics in treating back pain.The FTC wanted to make sure consumers were not under any false impression that Doan's was a superior medication.

• A)ad substantiation
• B)implied uniqueness
• C)puffery legitimization
• D)advertising deregulation
• E)corrective advertising

---

Definitions:

Personal Achievements

The accomplishments, successes, or significant milestones reached by an individual through effort and skill.

Self-esteem

A person's own perception of their value or importance.

Economic Security

A state in which individuals or communities have stable income or other resources to support a standard of living now and in the foreseeable future.

Corporate Presidency

A term not widely recognized in standard definitions, potentially referring to the leadership structure within corporations or the influence of corporations in political leadership.