A Sales Force Is Likely to Be a Major Part

question 46

Multiple Choice

A sales force is likely to be a major part of an organization's communications mix when:

• A)the final price between buyer and seller is negotiable
• B)the number and dispersion of customers will not enable acceptable advertising economies
• C)the features and performance of the product require trial by the customer
• D)the channel system is relatively short and direct to end-users
• E)any or all of the above are true

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Definitions:

Closing Entries

Journal entries made at the end of an accounting period to transfer the balances of temporary accounts to permanent accounts, preparing the books for the next period.

Depreciation Expense

This is an accounting method used to allocate the cost of a tangible asset over its useful life.

Salaries and Wages Expense

The total cost incurred by an employer for employee compensation, including both salaries and hourly wages.

Temporary Account

An account that is closed at the end of each accounting period and its balances transferred to permanent accounts; examples include revenues, expenses, and dividends accounts.