Major Areas of Concern with Regard to Internet Marketing Are

question 22

Multiple Choice

Major areas of concern with regard to Internet marketing are:

• A)Internet contests and sweepstakes and unsubstantiated advertising claims
• B)SPAM and illegal sales promotions
• C)privacy issues,profiling,and online marketing to children
• D)the lack of affirmative disclosures and poor database management
• E)illegal sales promotions and privacy issues

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Definitions:

Stockholders' Equity

Represents the residual interest in the assets of a corporation after deducting its liabilities.

Return on Investment

A profitability metric that measures the gain or loss generated on an investment relative to the amount of money invested.

Operating Assets

Assets required for a company to conduct its daily business operations, including both current and long-term assets.

Margin

The difference between the sales price of a good or service and its cost, expressed as a percentage of the sales price.