Which of the Following Statements About Making Creative Decisions for International

question 41

Multiple Choice

Which of the following statements about making creative decisions for international advertising is true?

• A)The creative approach used in a company's primary market usually will transfer well to foreign markets.
• B)Creative strategies may have to be different for each market depending on factors such as consumers' usage patterns,cultural backgrounds and lifestyles.
• C)Emotional appeals such as humor work well in virtually any country.
• D)Sexual appeals work very well in nearly every country.
• E)All of the above statements about making creative decisions for international advertising are true.

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Definitions:

Angry When Criticized

A behavioral response where individuals display anger or irritation in response to criticism, reflecting a possible sensitivity to negative feedback.

Ambiguous and Confusing

Descriptions or situations that are unclear, open to more than one interpretation, and cause confusion.

Self-Serving Bias

A cognitive bias where individuals attribute positive outcomes to their own actions or characteristics, and negative outcomes to external factors.

Generation Me

Refers to the cohort of people born in the late 20th and early 21st centuries, characterized by their strong sense of individualism and reliance on digital technology.