The Portfolio Test for Ads Assumes

question 60

Multiple Choice

The portfolio test for ads assumes:

• A)the ad that yields the highest recall is the most effective
• B)reliability and validity are the most important part of the testing process
• C)the consumer will closely scrutinize all ads that he or she sees
• D)field and laboratory tests produce the same results
• E)there is no contextual different between an animatic rough and a photomatic rough

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Definitions:

Categorical Proposition

A statement that asserts or denies something about every member of a category.

Quantifier

A term or phrase, typically in logic, that specifies the quantity of specimens in the domain of discourse to which the predicate applies.

Categorical Proposition

A statement asserting or denying that all or some of the members of one category are included in another.

Predicate Term

An expression that conveys a property that a subject can have or a relation that can exist between the subject and another entity.