On-Air Tests of Commercials

question 30

Multiple Choice

On-air tests of commercials:

• A)offer the advantages of laboratory testing
• B)are neither valid nor reliable
• C)use day-after recall as the primary measure
• D)is used primarily with concept testing
• E)are described by all of the above

Grasp the influence of socioeconomic factors and family structures on development.

Distinguish between maturation and environmental experiences in development.

Analyze the nature versus nurture debate and its implications on development.

Acknowledge the role of culture in shaping development.

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Definitions:

Budgetary Slack

Excess resources set within a budget to provide for uncertain events.

Operational Plans

Detailed plans that outline how a strategy will be implemented in terms of day-to-day operations.

Flexible Budget

A budget that shows the expected results of a responsibility center for several activity levels.

Static Budgets

Financial plans that remain unchanged over the budget period, irrespective of any variations in activity levels.