The _____ Effect Explains the Different Impact That the Advertising

question 69

Multiple Choice

The _____ effect explains the different impact that the advertising exposure will have on the same audience member if the exposure occurs in one media option rather than another.

• A)halo
• B)recency
• C)stimulus-response
• D)vehicle option source
• E)vehicle context

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Definitions:

Culture

The shared patterns of behaviors, practices, beliefs, values, and artefacts that members of a society use to cope with their world and with one another.

Incestuous Relations

Sexual relationships between closely related individuals, which are often prohibited by law and social norms due to genetic and ethical concerns.

Children Under 18

Individuals who are legally recognized as minors and have not yet reached the age of majority, which is typically 18 years in many countries.

Percentage

A proportion or share in relation to a whole, represented as a fraction of 100.