To Try to Help Americans Prepare for a Terrorist Attack,the

question 77

Multiple Choice

To try to help Americans prepare for a terrorist attack,the U.S.Department of Homeland Security used a new $1.2 million advertising campaign involving both print and broadcast media.Prior to the development of the advertisements,the department conducted concept tests with small groups of eight to ten average U.S.citizens from New York City,Kansas City,Los Angeles and elsewhere who gave their opinions on what the ads should contain and how the message should be delivered.This is an example of:

• A)post-testing through focus groups
• B)pretesting through mall intercepts
• C)field testing through the use of single-source data
• D)pretesting through focus groups
• E)the Delphi method of testing advertising effectiveness

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Definitions:

Hypomania

A less severe form of mania, marked by elevated or irritable mood but not severe enough to cause marked impairment in social or occupational functioning.

Electroconvulsive Therapy

A psychiatric treatment in which seizures are electrically induced in patients to provide relief from mental disorders.

Severe Depression

A disorder of mental health identified by an ongoing state of sadness or a diminished interest in activities, significantly hindering daily activities.

Post-Traumatic Stress Disorder

A psychiatric disorder that may occur in people who have experienced or witnessed a traumatic event.