Which of the Following Statements Describes a Disadvantage Associated with Theater

question 74

Multiple Choice

Which of the following statements describes a disadvantage associated with theater testing of ads?

• A)The environment is too artificial.
• B)The group effect may cause some to react to an ad when they would not have ordinarily.
• C)The setup will be viewed as phony by many participants.
• D)Participants will answer like they think they're supposed to not as a reflection of how they really feel.
• E)All of the above are disadvantages associated with theater testing.

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Definitions:

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A psychologist from Switzerland renowned for his groundbreaking contributions to the study of child development, especially his cognitive development theory.