A "Split-Run" Privilege Offered by Some Print Media Allows

question 11

Multiple Choice

A "split-run" privilege offered by some print media allows:

• A)half of an advertisement to be placed in the upper left hand corner of a page and the other half in the lower right hand corner
• B)half of an advertisement to be placed on one page and the other half on the page facing it
• C)the advertiser to put the identical ad in two consecutive issues
• D)alternate copies of the same issue to carry different versions of the message
• E)an advertiser to buy 50 percent of the back cover position in one issue

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Definitions:

Test of Wills

A situation or contest in which individuals or groups challenge each other's resolve or determination.

Abundant Resources

A situation where there is a plentiful supply of resources, materials, or assets available for use or consumption.

Virtual Negotiation

The process of discussing and arriving at a mutual agreement through electronic means, without meeting in person.

Virtual Communication

Exchanging information and ideas through electronic means without physical presence.