Examlex
_____ traces the behaviors of consumers from the television set to the supermarket checkout counter.It can be used to pretest and to posttest advertising effectiveness.
Learning
The process of acquiring new understanding, knowledge, behaviors, skills, values, or preferences through study, experience, or teaching.
Biological Approach
A perspective in psychology and neuroscience that emphasizes understanding behavior and cognition through biological processes and structures.
Heritability
The proportion of variance in a particular trait within a population that is attributable to genetic differences among individuals.
Free Will
The concept that humans have the capacity to choose and act upon their own decision making, free from predestination or determinism.
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