Which of the Following Terms Is Associated with Relationship Marketing

question 57

Multiple Choice

Which of the following terms is associated with relationship marketing?

• A)long term partnering
• B)collaboration
• C)problem solving
• D)mutual benefits
• E)all of the above

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Definitions:

Cash Flows

The total amount of money being transferred into and out of a business, considered as the lifeblood of corporate finance.

Discounted Payback Period

The time it takes for the cash inflows from a capital investment project to equal the initial outlay, adjusted for the time value of money.

Initial Cost

The amount of money spent to acquire, or invest in, an asset or project before it begins generating revenue.

Rate of Return

The enhancement or diminution in an investment’s value over a fixed span, presented as a percentage of the investment’s original price.