Of All the Promotional Program Elements,only Personal Selling Provides the Opportunity

question 45

Multiple Choice

Of all the promotional program elements,only personal selling provides the opportunity for:

• A)increased awareness
• B)the communication of detailed information
• C)direct feedback
• D)maintaining customer loyalty
• E)the opportunity to cross sell

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Definitions:

Productivity

Productivity is a measure of efficiency that quantifies the output generated per unit of input, such as the amount of goods and services produced per hour of labor.

Operational Definitions

Specific explanations of abstract concepts that are measurable and observable for research purposes.

Scientific Approach

A method of inquiry that employs observation, experimentation, and data analysis to gather empirical evidence.

Clarity and Precision

Key principles in communication and thought that involve being clear in expression and exact in detail and measurement.