Which of the Following Methods of Measuring Effectiveness of Advertising

question 50

Multiple Choice

Which of the following methods of measuring effectiveness of advertising on the Web has become the universally accepted method adopted by ad agencies?

• A)hits
• B)clicks
• C)impressions/page views
• D)click-through rate
• E)none of the above

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Definitions:

Percentage-of-Completion Method

An accounting method used to recognize revenue and expenses of long-term contracts in proportion to the work completed.

Estimated Revenues

Projections of the amount of money a business expects to receive from its activities or sales within a specific period.

Cost-to-Cost Method

A method used in accounting for long-term contracts where revenue is recognized based on the percentage of project completion, estimated by comparing the costs incurred to the total expected costs.

Construction Contracts

Agreements between parties for executing construction projects, detailing scope, budget, and timeline.