The Ability of the Sales Force to Feed Back Information

question 21

Multiple Choice

The ability of the sales force to feed back information regarding competitive programs and customer reactions contributes to the promotional program by fulfilling which evaluative criterion?

• A)attainment of communications objectives
• B)program implementation
• C)follow-up activities
• D)providing market intelligence
• E)none of the above

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Definitions:

Material And Willful

Refers to an action done intentionally and with a solid understanding of its consequences, often used in legal contexts to describe behavior.

Status Quo

The existing state of affairs or current condition, typically used in context with agreements or legal situations.

Quasi Contract

An obligation imposed by law to prevent unjust enrichment, even though no contract exists between the parties.

Reasonable Value

An estimation of the fair or appropriate worth of goods, services, or property, taking into consideration factors such as market conditions and the necessity of the item.