_____ Is the Two-Way Flow of Communication Between a Message

question 17

Multiple Choice

_____ is the two-way flow of communication between a message sender and a message receiver designed to influence a receiver's purchase decision.

• A)Sales promotion
• B)Direct marketing
• C)Adaptive marketing
• D)Personal selling
• E)Public relations

---

Definitions:

Wage

The fixed regular payment, typically calculated on an hourly, daily, or piecework basis, made by an employer to an employee.

Benefit Reductions

The act of decreasing the amount or scope of the benefits (such as health insurance, retirement pensions) provided to employees by an employer.

Harassment

Behavior that is intimidating, hostile, or offensive to another person, often in the workplace or social setting.

Demotion

The act of lowering an employee's rank or position, usually as a disciplinary measure or due to organizational restructuring.