Which of the Following Statements About How the Internet Has

question 9

Multiple Choice

Which of the following statements about how the Internet has changed marketing is true?

• A)The Internet cannot be used to create a strong brand image.
• B)The use of the Internet has led to a moratorium on building retail stores.
• C)E-commerce on the Internet has replaced in-person shopping.
• D)Internet both complements and relies on other media in an effective IMC program.
• E)The Internet is not effective in an integrated marketing communications program.

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Definitions:

Negative Elements

Components or aspects of a situation, proposal, or environment that are harmful or undesirable.

Informative Message

A communication that aims to enlighten or inform the recipient about specific facts or details.

Order of Importance

A method of organizing information or arguments by arranging them from the most significant to the least significant or vice versa.

Shifting Emphasis

The act of changing the focus or importance from one idea or part of a message to another to adjust the perception or impact of the communication.