Actimel Is a Dairy-Based Probiotic Supplemental Beverage Made by Dannon

question 80

Multiple Choice

Actimel is a dairy-based probiotic supplemental beverage made by Dannon.Originally,it was sold in organic food stores and only promoted in natural health magazines.The company has recently embarked on an extensive advertising campaign to promote the product to a larger health-conscious market.First,Dannon needs to explain to the general public the benefits of the product,and then it needs to create brand awareness.To determine the long-term effects of its campaign Dannon could most effectively use:

• A)day-after recall tests.
• B)tracking studies.
• C)Starch recognition tests.
• D)on-air tests.
• E)split-run tests.

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Definitions:

Iron Deficiency

A condition resulting from too little iron in the body, leading to insufficient production of healthy red blood cells.

Diet

The sum of food consumed by a person, affecting health and weight management.

Minerals

Inorganic substances required by the body in small amounts for a variety of functions, including bone formation and enzyme activity.

Nutritional Substances

Elements found in food that are essential for the growth, development, and maintenance of the body; includes vitamins, minerals, proteins, fats, and carbohydrates.