Which of the Following Best Reflects an Example of Corporate

question 39

Multiple Choice

Which of the following best reflects an example of corporate advertising?

• A)Revlon's use of the actress that plays Buffy,the vampire slayer,as a spokesperson.
• B)Toyota promoting its concern for the environment.
• C)Titleist golf equipment signing of golfer Tiger Woods as a spokesperson.
• D)M&M conducting a contest to determine the new color for M&M candies.
• E)Haven Funeral Home giving out free calendars to all of its regular customers.

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Definitions:

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without any need for learning or prior conditioning.

Habituation

A decrease in responsiveness to a specific stimulus as a result of repeated experience with it.

Sensitization

An increased reactivity to all environmental events following exposure to an intense stimulus.