The New Role of Public Relations Is One Characterized By

question 83

Multiple Choice

The new role of public relations is one characterized by:

• A)less of a communication role.
• B)less of a marketing orientation.
• C)a tighter,more tightly defined role.
• D)a broader,less marketing-oriented role.
• E)a broader,more marketing-oriented role.

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Definitions:

Market Economy

An economic system where decisions regarding investment, production, and distribution are based on supply and demand, and prices of goods and services are determined in a free price system.

National GAAP

Generally Accepted Accounting Principles specific to a country, which consist of a set of accounting standards and practices that are followed within that nation.

IFRS

International Financial Reporting Standards, a set of accounting guidelines and standards for financial reporting adopted by many countries globally.

Consolidated Financial Statements

Financial statements that represent the combined financial position and results of operations of a parent and its subsidiaries, presented as those of a single economic entity.